by C B Rao | 9 Aug 2016 |

About the Book

Entrepreneurship is much talked and written about in popular forums but there is no book that covers the subject in its varied and deep hues. This book is an insightful analysis of what entrepreneurship means and entails and how entrepreneurial ventures are built and grown in a sustainable manner, unravelling in its fourteen chapters a unique and phased discussion of Indian contextual realities and potentialities in global perspectives. It is loaded with several real life examples which are leveraged to develop constructs that aspiring entrepreneurs and start-up founders would find invaluable. The book brings out intricate facets of setting up and growing start-up and entrepreneurial ventures, and fills a major gap in the study and research of this domain.

by C B Rao | OCT 19th, 2016 |

About the Book

Competitive Strategy is a key driver of industrial growth and economic development. There has, however, been no book that expounds holistically the key role of technology in shaping and influencing competitive strategy. This book is an insightful analysis of the several ways in which technology drives competitive strategy. The book’s unique contributions lie in the classification of firms based on the concept of technology pyramid and articulation of characteristic strategies of innovators, differentiators and followers.




by C B Rao | January 4, 2017 |

About the Book

Competitive Strategy is a key driver of industrial growth and economic development. Professor Michael Porter’s treatise, formulated in 1980, remains the only integrated work on the subject to date. While its core concepts endure, it requires the holistic incorporation of additional insights and prescriptions, based on current and future trends. This book reviews Porter’s work in the context of the global economic forces and rapid technological changes that have affected businesses and their strategies from the mid-2000s. It focuses on select aspects of competitive strategy particularly affected by such forces and develops several novel constructs to strengthen and expand the core analytical framework of competitive strategy with a futuristic perspective. The book embeds the impact of technology throughout but recognises that a more focused and detailed analysis of the same has been presented in the author’s recent companion work, Technology and Competitive Strategy: Perspectives for Innovators, Differentiators and Followers. Each of the book’s chapters is dedicated to a unique facet of competitive strategy, with novel hypotheses and constructs supported by multiple real-life examples. The book will inspire professionals, business leaders, academicians and public policy makers involved in strategy and growth to appreciate issues and solutions in a broader and a more contemporaneous industrial and economic context.

by C B Rao | |

About the Book

Leadership for India Inc.: An Experiential Treatise

by C B Rao | |

About the Book

India as Global Start-up Hub: Mission with Passion

by C B Rao | |

About the Book

India’s Economic Resurgence: A Modified Paradigm for a Welfare State

by C B Rao | |

About the Book

Work-Life Balance: Essays in Individual and Organisational Behaviour

by C B Rao | |

About the Book

Product Strategy and Corporate Success: Cases and Concepts from the Indian Automobile Industry

by C B Rao | |

About the Book

Strategic Management: Practice and Philosophy for India Inc.

by C B Rao | |

About the Book

STEM: Strategy. Technology. Entrepreneurship. Management